Parfournen was founded at the beginning of 2020. With self-employed coaching going well, Danny wanted to create something bigger than just him. What followed was the COVID-19 pandemic, and with sport clubs running low on cash, Parfournen became Danny's main focus.

Starting it's journey as an online coaching platform for individual athletes, Danny decided he wanted to take the 'brand' further. November 2020 saw the decision to push on as a business that focused on offering digital and virtual solutions in the physical performance space, working with athletes, coaches, and businesses.